Sit Down, Let’s Talk

Have you ever gone on a blind date? Yeah, it can be super-awkward and uncomfortable waiting for your date to arrive and then having to make small talk through a… Continue reading Sit Down, Let’s Talk

Spring Training for Market Researchers

March and April market research training classes.

When Breaking Up (Market Research Interviews) is Hard to Do

Wasting time on a bad interview just frustrates the interviewer and wastes time that could be better used elsewhere, so why bother? Unfortunately, in the quest to meet sample size goals and “not waste” sunk costs, too many researchers end up completing bad interviews.