Social Media Listening Lessons from Microsoft Would a market researcher rather be a spider, a bee or a fly? A fly, of course! Article Synopsis, “Market research at the speed of social… Continue reading Would You Rather Be a Market Researcher…or a Fly?
With the end of the year upon us, a task for many market research and insights team leaders is to finalize their training plan for the upcoming year. Let’s face… Continue reading Market Research & Insights Team Leaders 2020 Training Plans
Here are the five core attributes of an awesome researcher. Make sure you have these nailed, and your clients will quickly begin to appreciate your awesomeness.
1. You use multiple research methodologies. You are familiar with multiple research methods, and can match a project’s goals to the best available method. You don’t assume every project is either a survey or a focus group.
2. You think carefully about sample source. You know when to use panels, …
