Getting ready to advance your Market Research and Insights career in 2023? With our high-quality, skill-based microlearning offerings, found in the new All Access Backstage Pass, students will have even greater flexibility… Continue reading 2023 Market Research Training Paths: 4 Options
As for articles such as the recent Greenbook post? Sure, it is fine to vent—for both clients and market research suppliers. Nothing wrong with that! But the real issue is this: how do we step away from recycled platitudes about client-supplier relationships and make real change? When do market research agencies and clients work best together? Perhaps when …
If leveraged properly, this evolution of social media can be a gold mine for market researchers. Mike Moran, in his article titled Will social media listening replace market research?, delves into the impact social media is having on market research. In the end, he answers his title’s question…
When consumers purchase a product, they expect to get what they paid for. This is also true when companies purchase market research; unfortunately some no longer receive the high-quality tangible product they paid for, at least according to Gill Wales (as stated in her article published on Research-Live.com titled Will This Do.)
Imagine how your life would be if you could rely on your staff to:
Anticipate common project challenges
Specify effective project parameters….
It may not be an age-old debate, but it’s one I’ve been hearing a lot lately. In market research, customer interviews (or in-depth interviews, or IDIs) are often a key… Continue reading In-House Versus Outside-Agency Customer Interviews
With these seven simple questions, being the director and the critic is possible, even for a deadline-stressed market research manager.
The events and media coverage surrounding the Facebook IPO have been fascinating. After about the fourth day, as I read yet another article that seemed fueled more by speculation than actual facts, it dawned on me: the lessons from the blundered Facebook IPO hold true for market research project managers as well.
Great news! Thanks to the fabulous client feedback we’ve been receiving, Research Rockstar has gone ahead and scheduled a whole new round of 4-Week Power Programs. Research Rockstar’s live, online,… Continue reading New 4-Week Power Programs Coming This Spring!
10 things great market researcher project managers do: Challenge all assumptions Document deliberate project goals Think precisely about sample sources and screening criteria Plan for contingencies Manage client expectations (internal… Continue reading 10 Things Great Market Research Project Managers Do
