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Tag: sample source

5 Things You Need to Know About Online Research Panels

Online surveys and research panels go together like…well, milk and cookies. If they are both high-quality, yummy snack. If either is poor quality, the experience is ruined.

These days, there is a lot of awareness of online panel quality issues. So what does a market research buyer need to know?

Here are 5 things you need to be aware of to find the best panel sources for your needs, and mitigate potential risks. Why is this so important? Because panel quality varies. A lot. You can’t assume all research panels are the same.

When Skimping on Market Research Fails: 5 Cheap Moves That Will Ruin Your Research

Never skimp on budget for:

* Quality sample. Having quality sample is critical. Avoid sources that can’t talk credibly about their recruitment tactics or list sources. You don’t want to bake a cake with spoiled eggs.
* Sufficient sample quantity. If you…

Planning Your First Customer Satisfaction Research Project?

For example, a customer satisfaction research design meant to provide inputs to executive bonus calculations will be different than one designed primarily to inform organizational performance goals. In fact, any consultant or sales person who tells you their approach is the only legitimate one is only interested in sales—not insights.