All survey designers, at some point in their career, will face the challenge of having to maximize information content for their clients while balancing the cognitive load we are asking… Continue reading Rank Order vs. Point Allocation – Which Is The Better Option?
Research Rockstar is thrilled to announce that Jeffrey Henning, president of Researchscape, will be a “camp counselor” at this summer’s Camp Rockstar for market researchers. He joins Kathryn Korostoff…
How many points in a scaled question is “enough”? That’s a pretty common question in survey design. If you’ve spent some time with online market research surveys, you’ve probably noticed that they often have five points. “Please rate your satisfaction on a scale from 1 to 5, with one representing ‘not at all satisfied’ and five representing ‘extremely satisfied’.” Sometimes, though, you may see a 7-point scale instead of 5. Is 7 points an improvement? How about 11? Is higher resolution better? The answer is, “that depends”.
