(Interviewer’s note: Kathryn has trained more than 1,000 market researchers, and is the author of How to Hire & Manage Market Research Agencies. She is the lead instructor at Research Rockstar. – Kirk E.)
Kirk: People hear phrases like “instructor led,” “on demand,” “synchronous learning,” and it gets a bit confusing. Can you clarify?
Kathryn: Sure. It’s less complicated than you might think.