Click Here to Access the Live Session Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource. Included in this… Continue reading Social Media Research & Sentiment Analysis: Live Event 1
Click Here to Access the Live Session Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource. Included in this… Continue reading Social Media Research & Sentiment Analysis: Live Event 2
Click Here to Access the Live Session Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource. Included in this… Continue reading Social Media Research & Sentiment Analysis: Live Event 3
Click Here to Access the Live Session Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource. Included in this… Continue reading Social Media Research & Sentiment Analysis
Click Here to Access the Live Session Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource. Included in this… Continue reading Social Media Research & Sentiment Analysis
Summertime basics: sunscreen, hat, cooler, and market research training. Wait, what? Let me explain. Summertime basics are all about things you can’t do without to survive the summer season. buy… Continue reading Back to Basics
The results from the authors’ modeling shows that the inferences marketing researchers obtain from monitoring social media are dependent on where they “listen.” For example, Facebook tends to be more positive, and Twitter more negative in the opinions expressed, based on the dynamics stated in the above paragraph. Common approaches that either focus on a single social media venue or ignore differences across venues…
…the premise is simple: through early detection, events or patterns can be escalated as needed, thus preventing, or at least minimizing, problems.
Social media research is a powerful tool that can be used as an early warning system by many types of businesses. Consider the following four applications.
