Hey Research Rockstars! Have you ever wondered how to format survey questions to maximize respondent engagement? Have you ever drawn a blank when a client asked you why you used… Continue reading Impress Your Boss: 3 Questionnaire Design Job Aids
Hey Research Rockstars! Have you ever wondered how to format survey questions to maximize respondent engagement? Have you ever drawn a blank when a client asked you why you used… Continue reading Impress Your Boss: 3 Questionnaire Design Job Aids
Experienced market researchers know that asking about future behaviors in surveys is tricky. For many reasons, there is a big difference between what people say they will do and what they actually do. Anyone with a teenager will back me up on this; statements such as “I’ll clean my room tomorrow” or “I’ll walk the dog after dinner” may be well-intentioned, but are no guarantee of task completion.
The Work from Home (WFH) boom has impacted Market Researchers from two very different angles: first as employees/workers ourselves, and second as research methodologists. In this episode, the discussion tackles… Continue reading How Will WFH Trends Impact Market Research & Insights Work in 2022?
When planning to do survey research, you have two choices: A) “wing it” and hope you get some decent data, or B) follow a professional approach and be confident you… Continue reading How To Do Survey Research: The Process Flowchart
What do you think a staffing service like ours sees more of: A) clients who want market research freelancers with general experience? Or B) those who want freelancers with vertical… Continue reading 2 Tips for Finding Market Research Experts with Medical & Pharma Expertise
Imagine that you’ve hired a market research consultant to do a big survey research project for your company, Acme Tea & Coffee. It’s a really important project, and you spent… Continue reading If Your Market Research Consultant Says This, It’s a Red Flag
Survey researchers often use online panel providers to fulfill their data collection needs. Need 500 working moms to take your survey on vacation planning? Need 2,000 luxury car owners to… Continue reading Curing the Ills of Online Sampling for Survey Research
New market research methods are great—but I also still value the tried and true. Survey research, for one, is still very important (especially for populations and research goals that can’t… Continue reading Getting More People to Take Your Surveys: 8 Ways to Optimize Response Rates
Announcing a 10-episode series, “Conversations for Research Rockstars.” Please join the conversation on YouTube or the accompanying podcast (available on iTunes). Hosted by Kathryn Korostoff, with occasional special guests, the series is available now.
Excel or SPSS? You might find that Excel is a better choice. You can analyze survey data with Excel. Learn how.
