The struggle (for data quality) is real. And a large contributor to data quality risks in online surveys is, you guessed it, survey design. So how do we ensure that… Continue reading 3 Common Survey Design Mistakes That Damage Data Quality
The struggle (for data quality) is real. And a large contributor to data quality risks in online surveys is, you guessed it, survey design. So how do we ensure that… Continue reading 3 Common Survey Design Mistakes That Damage Data Quality
Debating odd versus even survey scales? Read on for some tips and a free PDF summarizing research on survey research scales.
I’m always delighted when I’m able to get out of the office and head to an event chock-full of research and insights professionals. It’s fun to talk shop with others… Continue reading New England Insights Association Spring Conference Recap
Here’s the scoop. Next Session Starts August 10th, 2016, “Discrete Choice & MaxDiff using QuestionPro.” Have you ever wondered: What research questions can MaxDiff answer? What design considerations are there… Continue reading Get the Scoop on Discrete Choice & MaxDiff starting June 22nd
Article Synopsis: Should I label all scale points or just the end points for attitudinal questions? E-Journal Survey Practice By Aaron Maitland Written by Research Rockstar intern Sarah Stites Experienced… Continue reading [New Article Synopsis] Current Thinking on Scale Labeling
Another great example of an awful questionnaire.
How many points in a scaled question is “enough”? That’s a pretty common question in survey design. If you’ve spent some time with online market research surveys, you’ve probably noticed that they often have five points. “Please rate your satisfaction on a scale from 1 to 5, with one representing ‘not at all satisfied’ and five representing ‘extremely satisfied’.” Sometimes, though, you may see a 7-point scale instead of 5. Is 7 points an improvement? How about 11? Is higher resolution better? The answer is, “that depends”.
Last week, you spent eight hours editing your staff’s work for basic survey design errors, weak report writing, and simple chart blunders. Not a great use of your time, was it?
Maybe online survey research needs the “Sazzies”, the Survey-Razzies? We can create awards for “Most onerous” or “most annoying” survey designs. Or how about, “Most spelling errors” or “Poorest chance of meeting intended goals”?
We all know what the most common survey design mistakes are: having surveys that are too long, too onerous, or that have questions that are leading or biased in some… Continue reading Three Common Survey Design Mistakes You Can Avoid
