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Tag: survey methods

Mastering the Art of Top-line Reports in Qualitative Research

In the realm of qualitative market research, the top-line report is a common deliverable. Whether it be for C-suite executives or cross-functional teams, stakeholders always appreciate a concise summary of… Continue reading Mastering the Art of Top-line Reports in Qualitative Research

Survey Design 2011: NEW REALITY, NEW RULES

Let’s get a few facts on the table, shall we? We all have non-researcher friends, colleagues and acquaintances who are writing their own online surveys using one of the many… Continue reading Survey Design 2011: NEW REALITY, NEW RULES