In qualitative research, choosing the right methodology is key. Although focus groups have their merits, there are cases where in-depth interviews (IDIs) are an objectively better choice. Still, when a… Continue reading Why Choose IDIs Over Focus Groups? A Case Study
Join host Kathryn Korostoff and special guest Dan Braker, President of Breakthrough Research, for a deep dive into the power of authenticity in shaping consumer decisions and brand loyalty. This… Continue reading What Really Drives Brand Connection? The Power of Authenticity
You’re busy. We get it. But what if a little training would help reduce your work-related stress? Our students often tell us that our classes helped them to refresh or… Continue reading Live Events: Open-ended Questions, Ethnographic Research, Client Management Skills & More
You’re busy. We get it. But what if a little training would help reduce your work-related stress? Our students often tell us that our classes helped them to refresh or… Continue reading Live Events: Focus Groups, Quantitative Data Analysis, SPSS 101 & More
You’re busy. We get it. But what if a little training would help reduce your work-related stress? Our students often tell us that our classes helped them to refresh or… Continue reading Live Events: Data Fluency, Focus Groups, Quantitative Data Analysis, Secondary Research & More
Click Here to Access the Live Session Where should you start with quantitative data analysis for market research projects? How can you get the most from frequencies and crosstabs? How can… Continue reading Quantitative Data Analysis for Survey Research
Click Here to Access the Live Session Where should you start with quantitative data analysis for market research projects? How can you get the most from frequencies and crosstabs? How can… Continue reading Quantitative Data Analysis for Survey Research
Click Here to Access the Live Session Where should you start with quantitative data analysis for market research projects? How can you get the most from frequencies and crosstabs? How can… Continue reading Quantitative Data Analysis for Survey Research
Click Here to Access the Live Session Where should you start with quantitative data analysis for market research projects? How can you get the most from frequencies and crosstabs? How can… Continue reading Quantitative Data Analysis for Survey Research
Click Here to Access The Live Session Survey research success requires current, foundational knowledge of sampling strategy. Today, the professional survey researchers need to know both the theory and practical considerations needed… Continue reading Sampling Methods for Market Research
