Research Rockstar Launches Market Research Industry’s Largest eLearning Training Catalog for 2018. 28 Courses Now Available in both real-time and on-demand formats for flexibility and skills advancement, without travel Big news!… Continue reading [Big News] New Market Research eLearning Options for Ultimate Flexibility
Here’s a tough question: is the public shaming of social psychologist Amy Cuddy a cautionary tale for survey researchers? Social psychologist Amy Cuddy’s research on “power poses” was questioned because… Continue reading Will Your Survey Research Get Discredited?
If a client asks about factor or cluster analysis, what would you say? Do you know when to use these techniques? Do you know what using them implies for questionnaire… Continue reading Interested in Learning Factor and Cluster Analysis?
I’m always delighted when I’m able to get out of the office and head to an event chock-full of research and insights professionals. It’s fun to talk shop with others… Continue reading New England Insights Association Spring Conference Recap
What do big data, survey research, ethnographic studies, focus groups and customer analytics all have in common? They are all imperfect. Yes, they have their respective strengths, but none of… Continue reading Big or Small: No Data Set is Perfect
What do you think? Which has the highest success rate in Corporate America: Big Data, Survey Research or Ethnographic Research? buy synthroid online synthroid no prescription Ultimately, it doesn’t matter.… Continue reading Success Rates for Big Data, Survey Research & Ethnographic Research
All survey designers, at some point in their career, will face the challenge of having to maximize information content for their clients while balancing the cognitive load we are asking… Continue reading Rank Order vs. Point Allocation – Which Is The Better Option?
Americans happily buy $1,000+ pieces of home exercise equipment, with the best of intentions. But what happens when the slick new gear is unpacked and assembled? Nothing. Many home exercise… Continue reading Open-ended Questions: The Home Exercise Machine of Survey Research
So, are your questionnaire design skills current? Are you over-relying on scales that are known to be subject to acquiescence bias? Or maybe you are just looking to expand the variety of scales you can use for different research topics?
eJournal Survey Practice By Barbara O’Hare, Matt Jans, Stanislav Kolenikov Synopsis by Research Rockstar intern Sarah Sites Surveys create valuable information for decision-making. According to an article in Survey Practice,… Continue reading Article Synopsis: “Training Needs in Survey Research Methods: an Overview”
