Another great example of an awful questionnaire.
Another great example of an awful questionnaire.
As simplistic as it is, market research is often defined as either “qualitative” or “quantitative.” In conversational use, most researchers use and define these categories fairly similarly. But this is changing. While “qualitative” use and meaning is fairly consistent, we are seeing a notable fragmentation in what the phrase “quantitative research” means to market research practitioners and related professionals.
What are BE’s implications for questionnaire structure and wording? How about for focus groups and IDIs? What are the implications for pricing research? Branding research?…
I’m a fan of Google Consumer Surveys’ limitation on question length. Google limits you to questions of no more than 125 characters long, primarily – I believe – for a better experience for readers of the sites of its publisher partners … [Guest post by Jeffrey Henning of Researchscape]
Sample Size for Survey ResearchHow many people need to take your survey, for you to have confidence in the results? I can answer that question two ways; a long, academic way, or a short, friendly way.
Today, let’s take the short and friendly approach.
In any market research survey, some participants will drop out, which is just the nature of the beast. The goal is to minimize this drop out rate so that we can meet our overall sample size goals, completely…
It may not be an age-old debate, but it’s one I’ve been hearing a lot lately. In market research, customer interviews (or in-depth interviews, or IDIs) are often a key… Continue reading In-House Versus Outside-Agency Customer Interviews
All classes meet in Research Rockstar’s virtual classroom. All single session classes are $249 per student. Upcoming topics: questionnaire design, survey scales, social media research, in-depth interview projects.
Great research requires efficiency, and efficiency requires processes and systems. They don’t need to be onerous, but here are the basic ones:
Don’t let excessive jargon stand in the way of your remarkable research. When you design surveys or discussion guides, use simple language. It’s very easy for us who develop areas of expertise (in an industry, product category, etc.) to forget that others don’t use the same language to discuss the same topics.
