December can be a nice, calm month for market researchers. Typically a month with little data collection, few presentations and no travel, it’s an ideal time to do a little 2012 planning. Here are three tips to keep in mind:
December can be a nice, calm month for market researchers. Typically a month with little data collection, few presentations and no travel, it’s an ideal time to do a little 2012 planning. Here are three tips to keep in mind:
In our new class, “Ask It Right: Choosing Answer Types & Scales”, Research Rockstar covers Likert Scales, Semantic Differential Scales, Constant Sum, Ranking Questions, Rating Questions and more. We specifically highlight examples of how to structure answer options for common research market needs, including customer satisfaction, product concept testing and more.
Part of being a good market researcher is the ability to determine when the research conclusions we start to draw reflect reality, and when they’re only coincidences. A few shiny… Continue reading New Shoes & the Discipline of Insight Creation
Do you cringe whenever you see a survey design crafted by one of your colleagues? Do you question whether your choice of scales and answer options is yielding the best… Continue reading Survey Design Boot camp! NYC, September 28th
Maybe online survey research needs the “Sazzies”, the Survey-Razzies? We can create awards for “Most onerous” or “most annoying” survey designs. Or how about, “Most spelling errors” or “Poorest chance of meeting intended goals”?
What does your target market think of your brand? buy flexeril online buy flexeril no prescription generic How does your target market perceive your brand as compared to your competitors’… Continue reading Survey Template: Gauging Brand Perception
With the summer season upon us, along comes a most welcomed relief for many market research project managers. The workload slows and creates a great opportunity to take care of… Continue reading Market Research Strategies: Summertime Activity for Survey Writers
“Market research firm releases pet ownership study: Forgets to survey people who own cats.”
Can you imagine? Conducting a study on a topic, and forgetting to include participants who represent a large percent of the market?
It happens all too often. And we cannot blame the DIY researchers. I have met the enemy, as the saying goes, and it is us.
We all know what the most common survey design mistakes are: having surveys that are too long, too onerous, or that have questions that are leading or biased in some… Continue reading Three Common Survey Design Mistakes You Can Avoid
If you are tracking customer satisfaction at regular intervals, say quarterly or monthly, you may have found that your colleagues want explanations for every increase or decrease in scores—even minor… Continue reading Customer Satisfaction Survey Results: Jumping To Conclusions
