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When planning to do survey research, you have two choices: A) “wing it” and hope you get some decent data, or B) follow a professional approach and be confident you… Continue reading How To Do Survey Research: The Process Flowchart
Do any of these “SPSS pains” apply to you? You use an offshore partner for data analysis, and sometimes you’d like to check their work. Makes sense, right? We all want… Continue reading The Pain of SPSS: Too Much or Not Enough?
Imagine that you’ve hired a market research consultant to do a big survey research project for your company, Acme Tea & Coffee. It’s a really important project, and you spent… Continue reading If Your Market Research Consultant Says This, It’s a Red Flag
A huge topic for Market Research & Insights professionals is data quality, and in most cases, a key component of survey research data quality is driven by sample quality. The… Continue reading Does Online Panel Quality S*ck?
Survey researchers often use online panel providers to fulfill their data collection needs. Need 500 working moms to take your survey on vacation planning? Need 2,000 luxury car owners to… Continue reading Curing the Ills of Online Sampling for Survey Research
Don’t forget to save your spots for our upcoming courses. There are 12 courses with real-time sessions available from now through the end of November. And as always, even if… Continue reading Real-time eLearning on Client Management, Sampling, SPSS & more
Come backstage with our bass playing Questionnaire Design 201 Instructor Greg Timpany Meet Greg Timpany. Greg’s career arc has delved into the world of marketing, analytics and strategy for over… Continue reading Meet Greg Timpany: Research Rockstar’s Instructor and… a Rockstar?!
As questionnaire designers, how do we maximize survey content while keeping them reasonable for our respondents? By making smart scale choices. And one of the common choices we have to… Continue reading Which to Choose: Rank Order or Constant Sum?
Bias can get introduced at various points in a market research project. Here is a look at an often overlooked source of bias: bias that gets introduced during analysis and… Continue reading [New video] Is Your Market Research Subject to Analysis Bias?
