In the realm of qualitative market research, the top-line report is a common deliverable. Whether it be for C-suite executives or cross-functional teams, stakeholders always appreciate a concise summary of… Continue reading Mastering the Art of Top-line Reports in Qualitative Research
For many people in the Market Research & Insights profession, the fun part of our projects is delivering the results in written reports. This is where we really get to… Continue reading Walking Isn’t Running: How to Amp Up Your Research Writing
Imagine that you’ve hired a market research consultant to do a big survey research project for your company, Acme Tea & Coffee. It’s a really important project, and you spent… Continue reading If Your Market Research Consultant Says This, It’s a Red Flag
In a recent blog post, the folks at PluggedIn pose the question, “Can your company’s culture support a continuous MROC?” The authors wisely suggest that before investing in such a program, you carefully consider A) Do your really need it, and B) will your colleagues use it?
I’d like to expand this list of questions, by adding one more:
