“Life hack” Trends As Consumer Behavior Early Indicators?

Life hacks hit at the heart of innovation by finding those little frustrations that resonate with all of us and creating simple solutions to overcome them. They usually involve repurposing… Continue reading “Life hack” Trends As Consumer Behavior Early Indicators?

Thank you to Text Analytics Firm Ascribe

Thank you to our friends at Ascribe for their support of our eLearning course on analyzing open-ended survey data. As many Market Research and Insights professionals know, open-ended questions are… Continue reading Thank you to Text Analytics Firm Ascribe

Don’t Miss our Hands-on Summer Workshop: Using Text Analytics to Analyze Open-ended Questions

What? Research Rockstar’s summer workshop is right around the corner! Are you ready to get hands-on with some unstructured data analysis using an automated tool? You may have heard that… Continue reading Don’t Miss our Hands-on Summer Workshop: Using Text Analytics to Analyze Open-ended Questions