Hey Research Rockstars! Have you ever wondered how to format survey questions to maximize respondent engagement? Have you ever drawn a blank when a client asked you why you used… Continue reading Impress Your Boss: 3 Questionnaire Design Job Aids
Hey Research Rockstars! Have you ever wondered how to format survey questions to maximize respondent engagement? Have you ever drawn a blank when a client asked you why you used… Continue reading Impress Your Boss: 3 Questionnaire Design Job Aids
data, different statistical methods and models can give different readings. Gray states, “Causation requires correlation of some kind but correlation and causation are not the same.”
When looking at probabilities and categories, Gray cautions the researcher to, “Avoid confusing the possible with the plausible and the plausible with fact. It’s also not difficult, though, to miss something of genuine practical significance that lies hidden beneath…
The MRA’s Corporate Researcher’s Conference (CRC) was full of great sessions and first-class attendees. And I came home with a pile of business cards that are covered with scribbled down notes for follow-up. If you didn’t make it to CRC this year, here is a sampling of my notes from this 2.5 day event.
1. Sally Hogshead: High performers tend to specialize & tend to over-deliver in one area. I find this to be true, though she said it more articulately than I ever have.
2. Sally Hogshead: Successful brands know how they are different and what they do best. They avoid the “all things to all people” trap…
