Do any of these “SPSS pains” apply to you? You use an offshore partner for data analysis, and sometimes you’d like to check their work. Makes sense, right? We all want… Continue reading The Pain of SPSS: Too Much or Not Enough?
Do any of these “SPSS pains” apply to you? You use an offshore partner for data analysis, and sometimes you’d like to check their work. Makes sense, right? We all want… Continue reading The Pain of SPSS: Too Much or Not Enough?
Does this scenario sound familiar? You spend two weeks, two months, maybe more, working on an amazing piece of research. You deliver a fantastic report and give a great presentation.… Continue reading Getting People to Use Your Market Research Results: Part 1
Recycling is not just for plastics and paper. Have you ever had the feeling that the data you collected for one market research project could be repurposed (recycled), if only… Continue reading Recycling Your Market Research Investment: Improving Quantitative Research ROI
