For many people in the Market Research & Insights profession, the fun part of our projects is delivering the results in written reports. This is where we really get to… Continue reading Walking Isn’t Running: How to Amp Up Your Research Writing
For many people in the Market Research & Insights profession, the fun part of our projects is delivering the results in written reports. This is where we really get to… Continue reading Walking Isn’t Running: How to Amp Up Your Research Writing
Imagine that you’ve hired a market research consultant to do a big survey research project for your company, Acme Tea & Coffee. It’s a really important project, and you spent… Continue reading If Your Market Research Consultant Says This, It’s a Red Flag
I’ve been reading a lot of predictions for market research—the typical pontification we see at this time of the year. Some of it has been very inspiring, but too many just rehash the obvious.
Personally, I think there are a lot of interesting theories, a lot of long-term shifts taking place. But as for something we will truly experience in 2015? Something that will really change what we do, how we do it? It’s simple: video-based reports.
Have you been waiting to take a Research Rockstar class, but just not yet gotten around to it?
Maybe it would help if you could see what an online class looks like. So here’s a video:
