Click Here to Access Your Live Event Data visualization (in the form of charts, graphs, or infographics) is a powerful way to deliver market research highlights. As part of a… Continue reading Data Visualization & Infographic Design for Market Researchers: Live Event 1
The trial and error sketches can be considered a form of exploratory data analysis, and can help the researcher see the story in a more impactful way than staring at crosstabs all day.
When I tell our students that this trial and error approach is one of the techniques useful in data analysis, they are always happy to hear it. Why? Because it shows that insights are hard, and that great insights are rarely obvious from crosstabs alone. All researchers—even those of us with 25 years’ experience—have to work hard to find rich insights. The students are relieved because now they know it’s not just them;…
A market research report that consists of 100 bar charts and pie charts is boring. And while I’d love to think market research has some socially beneficial aspects, curing insomnia is not what I have in mind.
