Is your 2020 already looking busy? You’re not alone in having big goals, a long-term outlook, and (for many) a flat budget. This begs the question: what options exist to… Continue reading How Do Market Research & Insights Leaders Optimize Workloads & Budgets?
Market research studies often capture and measure attitudes and behaviors, as if they could all be sorted into neat packages. We carefully structure our questions, and in the case of survey research, even our answers. We use quotas, we use weighting. But are we creating the functional equivalent of genetically modified food?
If you are considering using an online panel for an upcoming project, and want some tips on how to manage this important resource, please check out the new white paper on online panels.
