Remarkable Research is Delivered Using a Multi-Mode Strategy So you have a great new market research study completed. Now what? How do you deliver the findings with both impact and… Continue reading Principles of Remarkable Research: Part 7 of 20
Remarkable Research is Delivered Using a Multi-Mode Strategy So you have a great new market research study completed. Now what? How do you deliver the findings with both impact and… Continue reading Principles of Remarkable Research: Part 7 of 20
Remarkable research is closer to our fingertips than ever before. One of the most efficient options is through social media research. By monitoring social media conversations using tools such as…
Market research exists on a continuum ranging from “quick and dirty” to “meticulous and complete.” And these days, there are some quick and inexpensive methods that aren’t that “dirty” at all….when big budgets and long timelines aren’t an option, useful information can still be gathered using creative methods.
Are you thinking about a market research project? If so, you may be debating whether you should hire an outside market research agency or do it in-house.
Of course, working with a market research agency is a big investment. Depending on the scope of your project, you may be looking at a $50,000, $100,000 or greater budget. Then again, a DIY approach can also add up—perhaps far more than you expect…
