Thank you to our friends at Ascribe for their support of our eLearning course on analyzing open-ended survey data. As many Market Research and Insights professionals know, open-ended questions are a powerful way to enhance the value of survey research.
A well-constructed open-ended question can help us to “peel the onion” and gain deeper insights. But with the ever-present need to deliver results faster, the time to analyze OE data can be burdensome.
Automated text analysis helps us to harness the power of OE data, at scale, and quickly!
Ascribe’s generous support of our training by allowing our instructors to create custom demos and student practice exercises has allowed us to teach Research Rockstar students how to use automated text analytics.
Thank you, Ascribe!
