Have you ever conducted market research in support of Thought Leadership (TL) programs? TL programs are used by companies in many industries, especially in B2B, and can be used to boost brand awareness or advance desired brand perceptions. If you have conducted such research, or you plan on conducting TL research in the future, we have a treat for you!
In our latest Conversations for Research Rockstars podcast episode, we dive into the fascinating world of TL market research. Lead Instructor Kathryn Korostoff is joined by TL research expert Lilah Raynor, CEO of Logica Research, who generously shares practical tips and guidance to excel in TL research, ensuring your data catches the eye(s) of industry publications and your target market. Gain the expertise to conduct TL research that deepens brand engagement and drives remarkable business growth.
About Logica Research: Logica has great expertise in creating customized marketing research solutions, providing insights that enhance product development, improve brand engagement, and drive business growth for financial services companies, fintech organizations, and growing enterprises.
Researchers who envision TL work in their future shouldn’t miss this insightful conversation! Check out our newest episode here on how to conduct TL research in support of business initiatives. You can also listen on Apple Podcasts, Spotify, Audible, or wherever you like to listen.
