As market research and customer insights professionals, we’ve all been there. You deliver a project with bold opportunities that could truly set your client or company apart. You uncover hidden strengths, unmet needs, or key loyalty drivers—findings with real potential. The data (which may be quantitative, qualitative, or both) is clear: "This is your competitive edge!"
But then…nothing. The company hesitates. "None of our competitors are doing this," they say. Or, "It feels risky to focus on that." And there you are, frustrated, as valuable insights go unused.
This 60-second video, Using Research to Embrace Hidden Strengths, explores why this happens and how researchers can advocate for bold, evidence-based strategies to help clients move past hesitation. Let’s ensure great research leads to meaningful action.
This video is an excerpt from the Research Rockstar course, Customer Satisfaction Research: Methodology Planning & Project Management. Learn more here.
