- Is it time to stop defaulting to PowerPoint?
- Is it time to start using video as a primary delivery medium?
- Even for (gasp!) survey research results?
If you think the answer to any of these questions just might be “yes”, please join us on August 9th at 1:00 PM ET
Sure, market research professionals have been incorporating video into presentations for decades now, but usually for creating focus group montages. And even that is a painful process! Finding the best time stamp ranges, specifying the sequence, doing (or even supervising) the editing, adding the final touches…creating an 8-minute focus group video montage can take 4 or more hours—easily!
No wonder we market researchers have been slow to consider video as the delivery mode for more research.
Here’s the challenge: video is a popular—and powerful—communications medium. Just consider the growth of YouTube as evidence! And many executives would rather consume information via video than text-based alternatives.
Good news: Platforms exist now that make video a breeze for professional market researchers, and we can harness these tools to deliver better insights and drive more action in the boardroom.
In this webinar, market research expert Dean Macko will share his experiences creating video reports that are realistic for the researcher team to produce and engaging for the executive audience to digest. He’ll share the variations he has experimented with over the years, and his current best practices.
Bonus: Dean has generously offered to share an actual survey research video report sample! This will be an excerpt from an actual video report based on work with Clorox.
About our Guest Lecturer: Market Research Expert Dean Macko
Dean Macko is a true Research Rockstar and a video research expert. He has over 25 years of market research experience and has chosen to specialize in video research over the last eight (working for both Qualvu and Voxpopme). With over 500 video studies under his belt, for both quantitative and qualitative methods, his experience in this growing field is unmatched. Through the richness of video, he has helped many companies (including Procter & Gamble, Clorox, Verizon, Honda, Nestle, Citibank, and Hanes) humanize and illuminate research findings to tell better stories that drive action.
