Writing qualitative market research reports is hard.
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Whether you are reporting results from focus groups, online focus groups, IDIs, ethnography or online qualitative methods, it’s a tough job.
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In this conversation, Kathryn Korostoff discusses the 7 reasons why writing great qualitative market research reports is hard, and shares a practical strategy for making them really shine.
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Tip: check out the diagram at 8:52 for a great example of how to simplify your reporting process by jump-starting your analysis and synthesis.
Here is the link to the diagram shown in this video.
Please share this video with any colleagues who may want to learn more about writing qualitative research reports. And if you think the video has value, please do like and subscribe on YouTube! Prefer podcasts? Also available on iTunes.
