Data-centric businesses need data-fluent advisors. Or as Mckinsey likes to call them, “translators.
” What professionals will meet this need?
Is it a good career path option?
Market researchers seem to assume that big data professionals are better positioned for this new career path opportunity.
But that is not necessarily so. Big data/customer analytics folks have their own biases, and their projects are known to have their share of failures (see episode 40, on 7 reasons why big data projects fail).
In this conversation, let’s talk about why market research and customer insights professionals are actually well-positioned to take on the new consultative role.
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