SSI and Research Now are both significant leaders in the online panel space.
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Now that they are merging, should market researchers care?
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Is this just a predictable case of consolidation in the interest of market share fortitude and operational efficiency?
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Or could it mean more?
Please enjoy this video conversation with your host Kathryn Korostoff, who asks:
- Is bigger always better when it comes to panel companies?
- What else might this merger mean for market research and customer insights professionals?
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