Events

Sign-up for this event is required. Sign Up Here. Format: How-To. Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.  Topic: Have you ever been asked to design a UX-focused survey when your background is rooted in traditional market research? As UX plays an increasingly prominent role in business strategy… Continue reading Live Event: Designing Surveys for UX Research

This session focuses on IDI probing techniques that help qualitative researchers elicit richer responses — even when participants are vague, guarded, or overly brief. Sign-up for this event is required. Sign Up Here. Format: How-to Level: All - Suitable for all levels. Topic: Advanced IDI interviewing skills help researchers probe effectively when participants are vague,… Continue reading Live Event: Advanced IDI Interviewing Skills – Probing Techniques for Challenging Interviews

Creative IDI techniques — from word association to digital collage — help researchers move beyond straight Q&A to engage participants and surface richer insights. Sign-up for this event is required. Sign Up Here. Format: How-To. Level: All - Suitable for all levels. Topic: Are your IDIs boring? Have you tried word association, heat mapping, story… Continue reading Live Event: Stop Doing Boring IDIs – Creative Approaches that Engage Participants

C-level research delivery requires connecting evidence to the strategic decisions CMOs, CXOs, and CROs are accountable for — clearly, concisely, and with business impact. Sign-up for this event is required. Sign Up Here. Format: Hot Topics Level: Level 2 - For those with basic market research knowledge, typically 2-5 years in the field. Topic: Delivering… Continue reading Live Event: Delivering Research Projects to C-Level Leaders – Chief Marketing, Customer Experience, and Revenue Officers

This hands-on session puts your webcam IDI moderating skills to the test — conducting practice interviews with AI consumers and receiving immediate, actionable feedback. Sign-up for this event is required. Sign Up Here. Format: Cohort. Level: All - Suitable for all levels Topic: How good an IDI moderator are you? In this session, attendees will… Continue reading Live Event: Conducting Awesome Webcam Interviews – IDI Practice with AI Avatars

When should you use LLMs vs AI tools for research? This session compares general-purpose LLMs and specialty AI tools across qualitative coding, survey analysis, synthesis, and more. Sign-up for this event is required. Sign Up Here. Format: Tool Demo. Level: All - Suitable for all levels Topic: When should researchers use LLMs versus specialty AI tools… Continue reading Live Event: When to Use LLMs vs Specialty AI Tools for Research Tasks

Making sound B2B research methodology recommendations means aligning study design with the business decision at stake — balancing feasibility, population access, and method tradeoffs. Sign-up for this event is required. Sign Up Here. Format: Case Study. Level: Level 3 - Advanced Topic: Making methodology recommendations for B2B research requires researchers to align the study design with… Continue reading Live Event: Making Methodology Recommendations for B2B Research Needs

Behavioral science models like COM-B and the Fogg Behavior Model give researchers a structured way to think about consumer motivation, decision context, and hypothesis generation. Sign-up for this event is required. Sign Up Here. Format: How To. Level: Level 2 - For those with basic market research knowledge, typically 2-5 years in the field. Topic: Hypothesis… Continue reading Live Event: The Art & Science of Hypothesis Generation – Using Behavioral Science Models to Spark Better Consumer Insights

Customer research trends often emerge first at trade shows — this session debriefs recent conferences to surface the hot topics shaping CX, UX, and market research today. Sign-up for this event is required. Sign Up Here. Format: Hot Topics. Level: All - Suitable for all levels Topic: Hot topics in customer research often emerge first… Continue reading Live Event: Hot Topics in CX Research, UX Research, and Market Research – Trade Show Season Insights

MaxDiff survey planning requires careful attention to item development, survey structure, and platform selection — this session covers the key design decisions that drive reliable, prioritized insights. Sign-up for this event is required. Sign Up Here. Format: Application Level: Level 3 - Advanced Topic: Planning MaxDiff surveys requires researchers to structure tradeoff exercises that produce clear,… Continue reading Live Event: Planning MaxDiff Surveys

Survey open-end analysis is often under-leveraged — this session demonstrates how AI tools, from general-purpose LLMs to specialty platforms, can unlock richer insights from unstructured response data. Sign-up for this event is required. Sign Up Here. Format: How-to Level: Level 3 - Advanced Topic: Open-ended responses are often the most under-leveraged data in a survey—rich material… Continue reading Live Event: Making Sense of Survey Open-Ends – AI-Supported Techniques for Unstructured Data